About the author, Nick Cohen…

Nick has dedicated most of his life to trying to make advertising that’s a little more honest. After helping put London-based agency Mavity Gilmore Jaume on the creative map, Nick moved to New York where he worked for TBWA/CHIAT and Ogilvy before founding upstart agency, Mad Dogs & Englishmen in 1991 and leading it to become the 4A’s AAAA’s. Agency of the Year, helping launch dozens of careers of young creatives. Beyond Mad Dogs, Nick also helped Wieden + Kennedy grow a dynamic new office in Shanghai, ahead of the Beijing Olympics. In the last 25 years, Nick has helped create memorable work for a wide range of companies, along the way winning multiple major awards at One show, D&AD, Cannes Lions and Clio as well as serving on the board of the One Club for Art and Copy. He now lives in Northern California, where he continues mentoring new generations of creatives–his desire to champion advertising of the less toxic variety remaining undiminished.